世上/冊床2008. 7. 15. 09:32
Hong Joonpio M.D. Asan University Hospital (무려 성형외과 의사라는..)

What makes a good product(entertainer) based on cycle

External appearance
Figure
Connections

Beaut is mostly a commodity
 
The perception of beauty may have impact on initial screening for potential actors.

possibly leading to increased awareness after introduction.


How do we decide which product to choose based on appearance?


Choosing the appearance that gives familiarity
Based on realism

Why Monalisa appeal to people?
because she's familiarity, she's not outstanding. relates to normal people.
And why she does familiar?

Brad Pitt and Jang Dong Gun : Good Ratio-> Good looking
cf. Kang Ho Dong : Good Ratio -> familiar face

Realism : according to demographics/ Wanting toe relate to their age group
Does reality sell? : Dove brand imporved sales for cleansers and soaps 2.8% after using real people.

Familiarity + realism --> Choosing the right individual with appearance + character --> Individual brand
Posted by shanti0127