Brief history of Blockbusters
Jawa(1975)
The first modern blockbuster
Strategic use of wide release
Theater lines around the bock.
Tremendous buzz in press
A "must-see" movie.
--> No star.Shark as brand, music.
Star Wars(1977)
Teens are the target
Repeat viewing
Merchandising is huge (George Lucas had the right about merchandising)
스티븐 스필버그가 교수님 boss였대... (와~ 부러움..)
Raiders of the Lost Ark(1981)
Spielberg and Lucas
$100 million becomes the new benchmark.
Top Gun(1986)
Simpson and Bruckheimer
Moviesbased on formulas
Light movies, lots of ype
Tom Cruise box office star
Terminator 2(1993)
Arnold Schwarzenegger
James Cameron
Big star plus special effects
Independence Day(1996)
Special effects as the star
Will Simith became the SuperStar
The Matrix(1999)
Innovations in special effects
Keanu Reeves moves up another notch
Lord of the Rings(2000)
CGI as importatn as actors
Brand franchise shot all at once
Peter Jackson moves up
Spiderman(2002)
Uncapped brand franchise
Comic book craze
Tobey Maguire becomes a star
Shrek 2(2004)
Sequels that build audience
Sequels can add to total franchise value
Godzilla(1998) : Hit or Miss?
Industry rules of thumb: Judging movie success
Mission Impossible
Is this a sure thing?
What are the marketable elements?
Guest Speaker : 진원석 Writer & Director "Too tired to die"
영화학교 가서 배운 것 : 영화 학교 가지 않고도 영화 만들 수 있다. (ㅋㅋ 저런..ㅋ)
말이 아주 빠르심.. have passion.
Jawa(1975)
The first modern blockbuster
Strategic use of wide release
Theater lines around the bock.
Tremendous buzz in press
A "must-see" movie.
--> No star.Shark as brand, music.
Star Wars(1977)
Teens are the target
Repeat viewing
Merchandising is huge (George Lucas had the right about merchandising)
스티븐 스필버그가 교수님 boss였대... (와~ 부러움..)
Raiders of the Lost Ark(1981)
Spielberg and Lucas
$100 million becomes the new benchmark.
Top Gun(1986)
Simpson and Bruckheimer
Moviesbased on formulas
Light movies, lots of ype
Tom Cruise box office star
Terminator 2(1993)
Arnold Schwarzenegger
James Cameron
Big star plus special effects
Independence Day(1996)
Special effects as the star
Will Simith became the SuperStar
The Matrix(1999)
Innovations in special effects
Keanu Reeves moves up another notch
Lord of the Rings(2000)
CGI as importatn as actors
Brand franchise shot all at once
Peter Jackson moves up
Spiderman(2002)
Uncapped brand franchise
Comic book craze
Tobey Maguire becomes a star
Shrek 2(2004)
Sequels that build audience
Sequels can add to total franchise value
Godzilla(1998) : Hit or Miss?
Industry rules of thumb: Judging movie success
Mission Impossible
Is this a sure thing?
What are the marketable elements?
Guest Speaker : 진원석 Writer & Director "Too tired to die"
영화학교 가서 배운 것 : 영화 학교 가지 않고도 영화 만들 수 있다. (ㅋㅋ 저런..ㅋ)
말이 아주 빠르심.. have passion.
