Dating and Publicity

Consideration for date selection

1. What is the right month/weekend in month for opening daybased on the movie content? SAW
  ex. horror movie - Holloween. Blockbuster - Summer.

2. When is the target audience available? Harry Potter - Kids. Thanksgiving day.

3. Can you be first to your target? Amargeddon vs. Deep Impact.
  : Deep Impact 가 돈 더 많이 범. Deep Impact는 5월 개봉.아마게돈은 7월 개봉.

4. If you see a tornado coming, get out of the way!! The Lord of the Rings.
   : Counter-programing - 전혀 다른 영화를 개봉.


Complications

1. How close are theses films? Cheaper by the dozen2 vs Yours, Mine & Out

2. How good is our film? Alexander : 영화가 아주 안 좋았음.


Tomb Raider Marketing Strategy

pretty good at Box Office.

Promotion Partners : ex. Jeep.


Guest Speaker : Fortuna 최범석. The World of Sports Marketing.